The anatomy of the perfect limeade

limeadepost1A spin-off of the venerable lemonade, the limeade is a straightforward old-fashioned drink. It’s no surprise, then, that it’s a staple of our beverage lineup, and a favorite of our customers. We pride ourselves on the quality of our limeade, from the fresh-cut limes, to the simple syrup we use to sweeten it. Why do we do it the old-fashioned way? Because that’s the way it tastes best.

Popular around the world, the limeade is often found in tropical areas, consumed as a way to beat the insufferable heat. Not too different from our Oklahoma summers, so we find a fresh limeade to be the perfect way to cool down on the hottest days of the year.

LimeadesThe Braum’s way

For us, the perfect limeade starts with the best possible limes. There’s no artificial flavoring that can compete with the crisp taste of a freshly cut lime, so we’re generous with our lime use. One of the distinctive features of our limeades is that we use simple syrup to deliver the sweet taste our customers expect. No artificial taste, and no grittiness from sugar, just pure sweetness to balance the tartness of the limes.

Fill up a glass with good ice, squeeze in the juice of a fresh lime, and add your simple syrup. All that’s left is to top up with a generous slug of soda, and you have the perfect limeade.

Do you like your limeade a little more sweet? Or, are you after a mouth-puckering tartness? Because we make them from scratch, we can make your limeade just like you like it, every time.

Ready to dive into a fresh limeade? Let us show you where to find your nearest Braum’s store.

Braum’s, Celebrating Ice Cream Every Day!

July may be National Ice Cream Month, but at Braum’s –it’s an ice cream celebration every day, and it has been that way for many years. However, centuries ago, Europeans could not have possibly foreseen that Braum’s would make the Black Walnut famous by making it an ice cream flavor!

Braum’s Premium Black Walnut ice cream uses real black walnuts and lots of them so that every spoonful of Braum’s Black Walnut ice cream brings you the full flavor of a terrific ice cream.

The company sold almost 193,000 three pint cartons of black walnut last year. Nearly 43,000 pounds of black walnuts were used to make the delicious Braum’s flavor.


Ice cream is like an art and it all starts at the Braum Family Farm in Tuttle, Oklahoma. Located on the farm is Braum’s Processing Plant, Bakery, Private Dairy Herd and Milking Operation.

The milking operation is touted as one of the largest of its kind in the world, milking 800 cows every 32 minutes. The fresh raw milk is used when making Braum’s Ice Cream and other dairy products.

And speaking of ice cream, Braum’s makes over 100 flavors of ice cream, milk and other dairy products as well as ice cream cones, cookies, breads and much more!

When you make over 100 ice cream flavors you’re going to need plenty of ingredients—like milk, fresh from the Braum’s private dairy herd. It is combined with fresh cream and sweetener. Then they add the “inclusions” like chocolate chips, cookies, caramel, and nuts—For instance, Braum’s Black Walnut ice cream.

Plus, everyone knows that ice cream tastes best sitting atop a freshly baked waffle, sugar, or cake cone. That’s why Braum’s bakes their ice cream cones five days a week at their bakery, also located on the Family Farm in Tuttle. Braum’s special built German ovens can bake 15,000 waffle cones an hour!

Ever wondCake Cones 2ered why the cookies in Braum’s Cookies & Cream Ice Cream taste so good? It’s because the cookies are made fresh in Braum’s own bakery. They even roast the pecans and almonds that they use in Braum’s Ice Cream flavors like Banana Pecan and Chocolate Almond.

Making ice cream is second nature to the Braum Family. Their ice cream expertise spans three generations with over seven decades of history behind it. Bill Braum’s father, Henry, owned a chain of retail ice cream stores in Emporia, Kansas, called “Peter Pan Ice Cream Stores”.  Bill Braum starting working for his father as a carhop while still in grade school and the rest, as they say, is history.

In 1968, Bill and his wife, Mary, opened their first Braum’s Ice Cream and Dairy Store in Oklahoma City.  Today, Bill and Mary, and their children own and operate 280 Braum’s Ice Cream and Dairy Stores in Oklahoma, Kansas, Texas, Missouri and Arkansas.

For more information about Braum’s, go to the “About Us” section.

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A not-so-plain history of vanilla

There’s nothing “vanilla” about vanilla.

As a flavor, vanilla is consumed all over the world as a flavor additive (in ice cream and custard, for example), as an extract (in cookies), and for the beans (for your delicious Vanilla Latte).

The flavor may only be one-third of the ice cream “power trio” of chocolate, strawberry, and vanilla, but it’s the most popular flavor in the world by far. But it’s also been termed “the default” flavor by many. That’s hardly fair, as we’ll learn below.

Why vanilla gets a bad rap

How vanilla became synonymous with “average” is a story that goes way back to the 15th century.

It was the Spanish who brought vanilla back to Europe with them in the 15th century after explorer Hernando Cortes bobbed around the seas stopping off at various islands in what is now Central and South America. Cortes was pretty fond of vanilla and his benefactor, the King of Spain, was delighted by it too. Mostly his taste buds were delighted, and very soon it was a popular flavor in Spain and throughout Europe.

But how did it get to be labeled “plain”?

The short story: vanilla is extremely stable, so chefs used it as a base ingredient in many concoctions and dishes. Later, when the masses began to consume vanilla (as it became cheaper), they added other things to it, like nuts, berries, and jellies and jams. (Yum). As a result, vanilla was seen as “boring” — something that was lacking unless you added other items to it.

That sentiment has survived to this day, though recent trends have helped squash it a bit. The explosive popularity of yogurt as a commercial food item, which started in the 1960s, has helped foster vanilla as a flavor that can stand on its own legs. The beans are extremely popular today because of the coffee industry and the prominence of vanilla flavored coffee.

Ironically, though vanilla still gets tagged with the “bland” label, the ground product of the bean is one of the most expensive spices in the world. Only saffron draws a higher price on the open market.

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24th Annual Tuttle Ice Cream Festival


Ice Cream So Good It Launched a Festival

TUTTLE, OK – (May 12th, 2015)The 24th Annual Tuttle Ice Cream Festival, sponsored by Braum’s, will take place Saturday, June 20th in downtown Tuttle from 9:00 a.m. to 5:00 p.m. It was originally slated to take place in May, but was rescheduled due to the threat of severe weather.

As the name implies, ice cream will be the main attraction thanks to Braum’s Ice Cream and Dairy Stores…just hearing the Braum’s name conjures up visions of scrumptious ice cream.

“The Tuttle Ice Cream Festival is a great partnership between the City of Tuttle and Braum’s that began over two decades ago. It continues to grow every year and gives us a chance to celebrate the wonderful community that is home to our farm, plant, bakery and dairy,” said Drew Braum, President and CEO. Continue reading

Have Your Cake & Ice Cream Too!

New Sundaes 2015 Indulge your taste buds and delve into our new sundaes! Choose from Pecan Praline Cake, Cherry CheeseCake, White Chocolate Raspberry CheeseCake, and the Molten Lava Cake. Or you can even have all four!

Eggstraordinary Breakfast is Here!

Bagel Omelette logo

Braum’s is taking two ordinary breakfast favorites and making them eggstraordinary! The new Bagel Omelettes are putting a spin on two breakfast classics by combining them for a delicious combo unlike any other. We start with fresh ingredients from the Braum’s Fresh Market like tomatoes, onions, peppers, real cheddar cheese, and country style ham, then we place it all on a toasted plain or everything bagel – the choice is all yours. The Bagel Omelette comes in five tasty versions: California, Spanish, Western, Vegetarian or Spinach and Mushroom. These eggstraordinary bagel omelettes are available now at your local neighborhood Braum’s.


Braum’s Milk – 100% Natural and rBGH FREE!

At Braum’s we believe in natural – especially when it comes to our milk. Braum’s milk comes exclusively from our private dairy herd on two of our Oklahoma farms – Tuttle and Shattuck. We also grow the majority of the feed for the dairy herd – a 100% vegetarian diet of alfalfa hay, cottonseed, barley and other grains. Ingredients that come from the land, not a lab. No growth hormones, no antibiotics, nothing but 100 percent pure goodness in every glass. 

Braum’s Fresh Market Has What You Need


Stop by Braum’s Fresh Market for over 150 fresh meats, fruits, and vegetables (and don’t forget our full line of dairy and bakery products). From apples to oranges, beef tenderloin to pork chops, milk and ice cream, and everything in between! And, you are guaranteed the freshest products on the market because we deliver to our stores every other day! Fresh, convenient, and always competitive -that’s Braum’s! Stop by and check out our fresh selection!

Braum’s Offers Bakery and Plant Tours!

Ever wonder how Braum’s makes their delicious ice cream, milk, ice cream cones, cookies, breads and more? Check it out in person by taking a free tour of our state-of-the-art Bakery and Processing Plant on the Braum Family Farm in Tuttle, Oklahoma (45 minutes southwest of Oklahoma City). 

We offer our BAKERY and PLANT TOURS by RESERVATION ONLY Monday through Friday at  9:00 or 11:00 a.m. We are currently booking tours for this month and the next two months only. Tours are free of charge and last approximately 2 hours. 

During the tour, guests will enjoy a 15 minute video, a sample of Braum’s Ice Cream and bakery fresh cookies, and a tour of our Bakery and Processing Plant where you can see how we make and package milk, ice cream, a variety of dairy products, cookies, ice cream cones, breads, buns and more! 

Reservations are required and space is limited so in order to accommodate each group we ask that you make your reservations well in advance. We can accommodate approximately 28 guests per tour. If you are interested in booking a tour (and for more information) please contact us at (405) 478-1656. We look forward to seeing you at Braum’s!

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