In 1940, Henry Braum expanded the business to include ice cream processing. In 1945, Bill Braum arrived at the University of Kansas and enrolled in Engineering School. After only one semester, he found his calling and enrolled in Business School. After graduating with a degree in Business Administration from the University of Kansas, Bill Braum returned home to Emporia to work for his father and take an active role in the family business. At this time, Bill’s sister introduced him to his future wife, Mary.