What is Braum’s Book Buddy program?

Braum’s Book Buddy is a reading incentive program for children in the 1st, 2nd, 3rd, 4th and 5th grades. Each child can earn up to six Braum’s ice cream treats throughout the school year just by reading, and it costs nothing to participate in the program!

The program begins in October and lasts throughout the school year. Teachers distribute Braum’s Book Buddy booklets to their students and then monitor book reading by placing a Book Buddy sticker in the student’s booklet for each book read. When a student has read six books, the teacher rewards the student with a coupon for a free treat from Braum’s!

How can my school participate?

The criteria to participate in Braum’s Book Buddy include the following:

  • Public school, private school or home school with 1st, 2nd, 3rd, 4th or 5th grade students
  • School located within 30 miles of a Braum’s Ice Cream and Dairy Store
  • Participation is on a first come, first serve basis. Once supplies run out, we cannot accept any more schools.

How does my school sign up?

Registration for the 2015-2016 school year is now open and the deadline is September 11th. If you are new to the Book Buddy program and your school has never participated, please fill out the new school form. If you are a returning school, please fill out that form. Filling out the application does not guarantee your school a place in the program. It is done on a first-come, first-serve basis. Once we run out of room and supplies, we cannot accept any more schools. So, please make sure you fill your application out as soon as possible. If your school is selected to participate in the program, you will be notified by the store that will be your pickup site no later than October 16th. Please do not call the stores or corporate.

The application will only work with Internet Explorer 8 or newer, Google Chrome and Firefox web browsers. Please make note of this and change browsers, if need be, to fill out the application.

Also, the Book Buddy posters have enough space for 29 students. Please only request the number that you need.

Click here if you are a returning school
Click here if you are a school new to the program

For any other questions about Braum’s Book Buddy Reading Incentive Program, email our Book Buddy team at