Online registration closes at noon on Friday, September 12! Supplies will arrive at your local Braum’s after October 1. Store managers will call to arrange pick-up. Please do not call the store.

What is Braum’s Book Buddy program?

Braum’s Book Buddy is a reading incentive program for children in the 1st, 2nd, 3rd, 4th and 5th grades. Each child can earn up to six Braum’s ice cream treats throughout the school year just by reading, and it costs nothing to participate in the program!

The program begins in October and lasts throughout the school year. Teachers distribute Braum’s Book Buddy booklets to their students and then monitor book reading by placing a Book Buddy sticker in the student’s booklet for each book read. When a student has read six books, the teacher rewards the student with a coupon for a free treat from Braum’s!

How can my school participate?

The criteria to participate in Braum’s Book Buddy include the following:

  • Public school, private school or home school with 1st, 2nd, 3rd, 4th or 5th grade students
  • School located within 30 miles of a Braum’s Ice Cream and Dairy Store
  • Participation is on a first come, first serve basis. Once supplies run out, we cannot accept any more schools.

How does my school sign up?

Online registration is open now. Even if your school participated in the program in the past, you must fill out the online registration form to be enrolled in Book Buddy for the 2014-2015 school year. Enrollment information will be accepted until noon on Friday, September 12.

For questions about Braum’s Book Buddy Reading Incentive Program, email our Book Buddy team at