February 2018 | Braum's

You know the standard ice cream flavors. There are the basics like chocolate and vanilla and elevated favorites like Rocky Road. While all flavors are deliciously unique, there’s one ice cream parlor fixture we love for its sweet nostalgia—Butter Brickle.

Butter Brickle is a true golden oldie. Younger generations may not be familiar with the classic flavor, but that doesn’t mean they have to miss out. We’re breaking down everything you want to know about this retro favorite.

The History of Butter Brickle

Before we had the ice cream, we had Butter Brickle candy. The Fenn Bros. Ice Cream and Candy Company in Sioux Falls, South Dakota was a manufacturer that doled out sweet treats as early as 1918. The brand is recognized for the invention of Butter Brickle candy and ice cream flavoring.

Though the Fenn Bros. are credited with inventing Butter Brickle, it originated in Omaha, Nebraska. Omaha’s Blackstone Hotel is thought to be where the ice cream was debuted to the public in the 1920s.

The Fenn Bros. continued manufacturing Butter Brickle candy and flavoring until the 1970s, which is when the company liquidated. The Butter Brickle formula was sold to the company Leaf, Inc., which manufactured Heath Bars. In 1996, Hershey acquired the formula and trademark.

What Does Butter Brickle Taste Like?

Traditional Butter Brickle is made of small, crunchy pieces of golden-browned toffee. It’s buttery and sweet tasting. If you’re a fan of Heath bars, which are made of toffee covered in a silky chocolate layer, you may love Butter Brickle too!

Butter Brickle tastes incredible in more than just ice cream. Just scan online recipes to see cakes, frosting, pies, cookies, and treat bars inspired by the flavor.

Where Can I Buy Butter Brickle Ice Cream?

Are you a Butter Brickle fanatic craving nostalgia or even a total newbie to the flavor? You’re in luck. Braum’s churns out its version of the beautiful flavor on a regular basis. Braum’s Premium Butter Brickle Ice Cream features delightfully buttery toffee pieces and smooth vanilla flavoring.

Be sure to look for it in the Braum’s Fresh Market!

Braum’s Take on Butter Brickle

If you grab a pint of Braum’s Butter Brickle, take along a few extra fixings to elevate the classic. We suggest putting a scoop or two in a bowl. Drizzle it with warm fudge topping and sprinkle with crushed toffee or Heath bars. Finish with a generous dollop of whipped cream and top with a cherry!

The New Year is off to a great start for several Braum’s customers and employees. They now have more cash to help pay for their college tuition.

Braum’s is proud to congratulate and announce the winners of the Braum’s Dr Pepper Tuition Giveaway. The contest took place from October 1^st to November 30^th, 2017. It offered a chance to win one of twenty $1,000 tuition awards or a $23,000 grand prize. Braum’s employees also had the chance to win one of three employee tuition awards of $1,000. All the contestants had to do to enter was text ‘BRAUMS,’ or ‘BRAUMSTEAM’ for employees, to the designated contest number. They were able to enter once a day. The winners were selected by random drawing.

OKLAHOMA WINNERS:

$23,000 Grand Prize Winner – Lawrence Robert Sanford of Ada, OK

Braum’s President and CEO Drew Braum presented Lawrence Robert Sanford & his family with a check for $23,000 to go towards his tuition expenses at The University of Oklahoma where he plans to major in meteorology. (Names of those pictured left to right: Braum’s President & CEO Drew Braum, Sanford’s grandmother Winnie Hobbs, Contest Winner Lawrence Robert Sanford, his mother Shelley Sanford, and his sister Sarah Sanford

$1,000 Prize Winner –Amanda Mitchell of Norman, OK

Braum’s Store Manager Debbie Kemerley and District Manager Greg Stromme presented Amanda Mitchell with a $1,000 check for winning the Braum’s Dr Pepper Tuition Giveaway. Mitchell plans to gift the prize to her daughter who is currently attending the University of North Texas in Denton.

$1,000 Prize Winner –Carla Kelley of Tahlequah, OK

District Manger Ramiro Martinez and Store Manager Clarissa Wagnon present Carla Kelley and her son Brady Kelley with a $1,000 check for winning the Braum’s Dr Pepper Tuition Giveaway contest.

$1,000 Prize Winner –Christa Elmore of Shawnee, OK (no photo available)

$1,000 Prize Winner –Corey Todd of Stillwater, OK

Braum’s Store Manager Nikki Burger (left) presented Corey Todd (middle right), his mother Stephanie Wolf (far right), and his grandmother Ramona Christenberry (middle left) with a prize check for $1,000 that he won in the Braum’s Dr Pepper text to win tuition giveaway.

$1,000 Prize Winner –David Duke of Muskogee, OK

Braum’s District Manager Sheri Gilliland presented David Duke with a $1,000 check for winning the Braum’s Dr Pepper Tuition Giveaway.

$1,000 Prize Winner –Donna Standridge of Blanchard, OK

Donna Standridge, along with her son Jarrett, were presented with a $1,000 check from District Manager Brian Ross and Newcastle Assistant Store Manager Sheri Murphy

$1,000 Prize Winner –Kailee Austin of Midwest City, OK (no photo available)

$1,000 Prize Winner –Keishon Rose of Oklahoma City, OK

Braum’s Store Manager Robbie Frye (right), District Manager Allison Forms (middle right) and Area Manager Laura Sossamon (left) presented Keishon Rose with a check for $1,000 for winning the Braum’s Dr Pepper Tuition Giveaway.

$1,000 Prize Winner –Sara Odvody of Tuttle, OK (no photo available)

$1,000 Prize Winner – Shelly East of Bartlesville, OK (no photo available)

$1,000 Prize Winner –Tara Holland of Oklahoma City, OK (no photo available)

TEXAS WINNERS:

$1,000 Prize Winner –Brandon Young of Dallas, TX (no photo available)

$1,000 Prize Winner –Jamie Davis of Wichita Falls, TX (no photo available)

$1,000 Prize Winner –Jennifer Grant of McKinney, TX (no photo available)

$1,000 Prize Winner –Jessica Meason of Lubbock, TX (no photo available)

$1,000 Prize Winner – Lauren Main of Flint, TX

Lauren Main & her family were presented with a $1,000 prize check as part of the Braum’s Dr Pepper Tuition Giveaway. Main was one of 20 people that won $1,000 to help pay for education expenses.

$1,000 Prize Winner –Monica O’Connell of Fort Worth, TX (no photo available)

$1,000 Prize Winner –Tana Long of Lubbock, TX

MISSOURI WINNERS:

$1,000 Prize Winner –Charles Sedano of Ballwin, MO

Charles Sedano of of Ballwin, MO was one of the $1,000 winners of the Braum’s Dr Pepper Tuition Giveaway.

KANSAS WINNERS:

$1,000 Employee Prize Winner –Darren Copp of Maize, KS (no photo available)

EMPLOYEE WINNERS:

$1,000 Prize Winner –Chelsea Robinson of Midwest City, OK

$1,000 Employee Prize Winner –Deanette Sager of Edmond, OK

Braum’s Corporate Employee Deanette Sager was presented a check by Braum’s Marketing Director Mandy Merrifield. Sager was one of three employees to win the $1,000 tuition prize from the Braum’s Dr Pepper Tuition Giveaway.

$1,000 Prize Winner –Nora McCready of Springfield, MO

This is the fifth year that Braum’s and Dr Pepper have been working together to award the tuition prizes. The prizes can be transferred to a friend or family member to be used for tuition, which is what many of the recipients plan to do since they have children or family currently attending college.

“This contest gives us a chance to really connect with the people in all the communities where we have stores,” said Drew Braum, President and CEO. “When the customers find out that they have won their joy and excitement are just contagious. We love that we not only get to make them a delicious burger or ice cream, but we also get to help them or their loved one during their educational journey.”

The Dr Pepper tuition award can be used to cover college or post-secondary vocational institutional tuition, fees, books, supplies, equipment, related educational expenses or on-campus room and board. The tuition award can also be used to pay off student loans for eligible costs.

In Oklahoma, there were a total of 14 winners, including the grand prize winner and two employee winners. In Texas, there were a total of seven winners. In Missouri, there were a total of two winners; one of them was an employee. In Kansas, there was one winner from Maize.

What is Butter Brickle Ice Cream? Everything You Want to Know About the Classic Flavor